Gear shopping,
finally figured out.
ShoppingCue is an AI-powered platform that matches you with the right sports equipment from trusted national retailers — in under 90 seconds, no expertise required.
Why we built this
Buying sports gear online is harder than it should be. Retailer websites have thousands of products, confusing specs, and filter systems that don't actually help you narrow things down. You end up guessing — and a wrong guess means buying the wrong skates, the wrong bat, or shoes that don't hold up for the sport you actually play.
We built ShoppingCue to solve this. Instead of sending you to browse a wall of products, we ask you a handful of targeted questions and let our AI do the matching. Tell us your sport, your level, your position, and your budget — we'll find the right gear from the retailers that carry it.
The result is a recommendation you can buy with confidence, not a list of options to Google for the next hour.
How it works
Choose your sport
Pick from our growing list of supported sports — ice hockey, basketball, soccer, golf, running, tennis, baseball, cycling, hiking, and more.
Answer a few quick questions
We ask about your level, position, age group, and budget. Most people finish in under 90 seconds. No account required.
Get matched to the right gear
Our AI returns a curated shortlist — the best options for your exact situation, not just the most popular ones.
Buy directly from the retailer
Click through to purchase from retailers you already know and trust, with their own return policies and customer support.
Who ShoppingCue is for
We built ShoppingCue primarily for people who are new to a sport or buying gear for someone else. Beginners who don't know where to start. Parents shopping for kids who just joined a team. Athletes switching sports and starting fresh. Anyone who wants a confident answer instead of an afternoon of research.
If you already know exactly what you want, our AI Chat is also there for you — describe what you're looking for in plain language and we'll find it.
What powers us
Our recommendation engine is powered by Claude AI (Anthropic), one of the most capable large language models available. Our question flows are tuned to the variables that actually matter for each sport category — skate fit and flex for hockey, loft and shaft for golf, drop and surface for running shoes.
This precision is what separates a useful recommendation from a generic one.
Affiliate disclosure
ShoppingCue participates in affiliate marketing programs, including the Amazon Associates Program. We may earn a commission when you click a link on our site and make a purchase from a retail partner, at no additional cost to you. These commissions help us keep ShoppingCue free to use. Our recommendations are based solely on match quality — never influenced by commission rates.